01
Clinical platforms
Therapy and mental-health benefits
- Clinical credentialing
- Daily leadership moments
- Coaching at every level
- Leadership calibration
- Privacy by architecture
Not a therapist, a coach.A work and relationship coach in your pocketTwenty-five years of practice
A place to think when leadership gets complicated.
Ellie is a work and relationship coach in your pocket. For every level of your organization, in the moments that land hardest.
01Two ways inOrganizations · Individuals · Consulting
One coach. Two ways in.
Cohort licenses for organizations. A direct subscription for individuals. Consulting for the work that needs people in the room. One integrated practice, not three products.
For organizations01
Your people already understand emotional intelligence. Ellie is where they practise it.
In the difficult conversation, the performance review, the team they have just inherited. Cohort licenses from US$60 per seat.
Start a pilot conversation
For individuals02
Your work self and the rest of you are the same person.
Ellie coaches across all of it — the colleague who drains you, the parent you are now looking after, the conversation you keep putting off at home. Start on the free tier.
Start with the free tier
02The momentLeadership happens in moments
Pick the moment you’re in.
Ellie meets you before the conversation, not after it. Choose a moment to see how a session begins.
E
Ellie
Private to you · Always available
New manager · Difficult feedback
An example of how a session begins. Conversations are private to you, never visible to your employer.
03Where Ellie sitsClinical · Coaching · Wellness · Ellie
Coaching once a week doesn’t translate to the moment.
Sessions once a week or once a month don’t reach the moment: you have to prioritize what to say, and the skill gaps slip through the cracks. Employee assistance programs sit at 3–7% utilization. Executive coaching rarely reaches below the senior tier. Wellness apps offer content, not coaching. Ellie is there for every person, at every level, in the moment it actually counts.
02
Coaching platforms
Scheduled sessions with human coaches
- Human coach depth
- Scales to IC and manager
- In-the-moment availability
- Per-seat economics
- Whole-person scope
03
Wellness apps
Meditation, content and habit tools
- Broad accessibility
- Actual coaching
- Memory across time
- Leadership context
- Cohort insights
04
Ellie
A work and relationship coach · The capacity layer
- IC to C-suite calibration
- In-the-moment coaching
- Whole-person scope
- Privacy by architecture
- Cohort signals for organizations
04Every levelIndividual contributor to C-suite
Coaching at every level of your organization.
From your newest individual contributor to your most senior executive, with a coaching framework you can trust and a privacy architecture you can prove.
- 01
Individual contributor
For the questions you don’t want to ask in the team Slack.
- 02
Early career
You’re learning how work works while doing the work.
- 03
Manager
Yesterday you were someone’s peer. Today you’re giving them feedback.
- 04
Mid-leader
The team dynamic that is costing more than anyone is saying.
- 05
Senior
The decision that can’t be shared widely — and can’t wait.
- 06
C-suite
Everyone comes to you for answers. Where do you bring your questions?
05The frameworkAssess · Regulate · Respond · Reflect
A repeatable practice for the moments that matter.
Knowing every model of emotional intelligence is not enough. The moment is where it gets hard. The framework grew out of what we have seen actually work, with real people, under real pressure. Every Ellie conversation runs on it.
- 01
Assess
See what is actually happening: in the room, in the dynamic, in yourself. Everything that follows is built on that clarity.
- 02
Regulate
Not suppression, and not performing a calm you don’t feel. Creating the internal conditions to think and act with intention.
- 03
Respond
Not the perfect response. Yours. One that is true to who you are and right for what the situation calls for. Ellie offers choices, not a script.
- 04
Reflect
Build competence over time without the loops that go nowhere. Ellie leaves a question. Growth lives between what happened and what you make of it.
Reflection becomes the clarity you bring to the next moment.
06Who Ellie servesWork · Partnerships · Family · Transitions
Every sphere of your life. One continuous person.
Most coaching never reaches beyond the senior tier, and never past the office door. Ellie goes further: through the pressures of your role, and through the life you carry alongside it. The hard evening before the hard meeting. The caregiving weight. The identity in transition.
01At work, at every level
From your newest hire to your most senior leader
The feedback conversation you have been putting off. The team dynamic that is costing more than people are saying. The promotion that changed your role faster than it changed how people see you.
02In partnerships and close relationships
The conversations that matter most are often the hardest to have
The dynamic that keeps replaying. The thing that did not land the way you meant it. The distance that has been growing in a relationship you care about.
03As a parent, sibling, or adult child
The people we love most are often the ones we find hardest to navigate
The parenting moment that caught you off guard. The family dynamic that resurfaces at exactly the wrong time. The relationship with your own parents that still carries weight.
04In transitions, community, and identity
The moments when who you are feels like it is shifting
A career change. A move. A role or identity that is evolving beneath you. The communities you belong to, and what they ask of you.
07Privacy by architectureNot a policy. A data model.
Not a policy. A data model.
Your conversations with Ellie are private to you. Your employer cannot see them. Your manager cannot see them. What you share stays between you and Ellie, not as a policy, but as a structural guarantee.
- Your conversations, yours alone
- Nothing you share is visible to your employer, your People team, or anyone else. Not the content, not the themes, not any inference drawn from it.
- Collective patterns, never individual ones
- Where organizations see aggregate signals, no individual can be identified within them. The thresholds that make this real are enforced in code.
- Memory you control
- Ellie remembers what you have shared so coaching builds over time. You can review, correct, or delete anything Ellie holds about you, at any time.
Yours, and yours alone.
- Yours
Your conversation history
- Yours
What Ellie has learned about you
- Yours
Your reflections and patterns over time
- Yours
The ability to edit or delete your memory
08How to work with usCohort licenses · Subscription · Consulting
Three offerings. One practice.
The consulting work is profound, and it has limits of scale. Ellie is our answer to that tension. The two grow together: what Ellie surfaces, in aggregate and anonymized, informs the consulting work, and what we learn in the room shapes how Ellie develops.
Cohort licenses
Ellie for organizations
Ellie for every person in your organization, from your earliest-career employees to your most senior leaders, with anonymized collective signals for your People leaders.
US$60–99per seat · two tiers
Start a pilot conversation- Every level, from individual contributor to C-suite
- Anonymized collective signals for your People leaders
- Privacy thresholds enforced in code, not in a settings panel
- Memory that builds across sessions
Direct subscription
02Ellie for individuals
The same coach, for the whole of your life. Work, partnerships, family, and the transitions in between.
- Work, partnerships, family and transitions
- Coaching in the moment, not on a schedule
- Memory you can review, correct or delete
US$45a month · free tier to start
Start with the free tierEnterprise · Bespoke
03Organizational consulting
We work alongside organizations building emotional intelligence into how they actually operate. Not a training program. A way of working.
- Leadership development and culture strategy
- Alongside your team, in the room
- Informed by what Ellie surfaces, in aggregate
Bespokescoped to the engagement
Talk to usBefore you ask
- Is this within budget?
- Per-seat pricing means coaching reaches the whole organization rather than the senior tier alone. A pilot is scoped so you can see the numbers before anything scales.
- Will people actually use it?
- We would rather show you than claim it. A pilot reports back on use across a cohort, in aggregate, before you commit to more.
- What can we see about our people?
- Collective patterns across a cohort, never an individual. The thresholds that make this real are enforced in code.
- Do we still need our EAP?
- Yes. Ellie is a coach, not a clinical service. An EAP is there when something has become serious; Ellie is there for the ordinary difficult moments before that.
Research and thought leadership — video, podcast, and a resource library — is coming soon.
09AboutTwenty-five years of consulting. One coach, built on all of it.
We do not theorize from the outside. We go in, and we stay until the work is real.
Dr. Romola Porchuk
Co-founder
Twenty-five years helping architect organizational culture and supporting leaders and organizations through transition and crisis. Romola holds a doctorate in clinical psychology and has researched, published and practised in organizational psychology.
Mischa Mackie
Co-founder
Twenty-five years designing people-centred systems across international organizations, with a background in architecture and graduate work at the London School of Economics.
The gap between “I’m fine” and “I need a therapist” is where most leaders actually live.
Ellie is built for that space. Not a wellness app. Not a clinical service. A coach: in the moment, at every level, for the whole person.
10Start a conversationjoa@elliecoach.com
Tell us what you’re working with.
We’ll tell you honestly if we can help. Whether you’re considering Ellie for your organization, exploring consulting, or not yet sure which you need, start here. A real person reads every one of these.
Prefer to write directly?
joa@elliecoach.comWhat you send here goes to our inbox and nowhere else. No tracking pixels, no third-party CRM, no marketing sequence. The same principle that governs Ellie governs this form.